How you distribute your trade show promotional item makes a difference in its perceived value and marketing effectiveness.For example, do not stack your entire supply of giveaways on your booth table for just anyone to take.
This potentially diminishes the value of your "gift" to show attendees. Rather, personally and selectively hand out giveaways to visitors with whom you speak and who represent potential clients.
Through thoughtful distribution of advertising specialties your product will be more memorable to your prospect and serves as a way to show your appreciation for the booth visit.
You may also want to have booth visitors fill out a lead form before you offer the giveaway. This will further help qualify prospects and assist with your event follow-up marketing initiatives.
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