A trade show promotional item given away at your booth can help draw traffic, create recall after the show, and provide contact information in a unique, memorable way to prospects.At first glance, an exhibit hall seems like a treasure trove for prospecting.Yet, considering all the distractions of the show and your competition vying for the attention of conference attendees, interest-grabbers in the form of unique or useful giveaways can help draw more people to your booth.
With increased booth traffic, you will have increased opportunity to convert more cold prospects into hot leads. According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have an appealing promotional item to give them.
As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. Here are important considerations to help you choose your giveaway.
- Does the item complement your company and product image?
- Do the giveaways you want to purchase match your budget?
- Are you able to easily imprint your key contact information and message on the trade show promotional item?
- Will you be able to get your shipment in time for the event?
- Is your giveaway unique and different from others you’ve seen?
- Is the item something YOU would like to have?
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